When charging your clients for your freelance copywriting services, it is often difficult to decide how much exactly the right amount is. You need to be wary of undercharging as you won’t profit, but at the same time being sure that you do not put them off from using your services again through overpricing.

This article will help you hit on the perfect price for your sales, meaning you can gain profit and work together. Read the rest of this entry »

One of the copywriting fundamentals is to include a powerful offer in your copy. Trouble is, many people figure that if they simply mention their powerful offer in their copy it will significantly improve responses.

Maybe it will. Maybe it won’t.

The key thing that many copywriters omit is the use of one of the most powerful advertising words ever.

The word “because”.

Buyers are skeptical – today more than ever. When you offer a great deal, they instantly think to themselves, ‘What’s the catch?’ BUT – if you speak from your heart and explain the genuine reasons why you are making the offer, their hearts will open too. Read the rest of this entry »

“It’s perfectly okay to feel that way.”

In fact, most people feel this way when they first start out.

Sure, at first you might feel a little intimidated when you hear some of the stories about the amazing sales letters of all time.

You know the ones – they’re un-freaking-believable. Sales letters and ads that have produced several million dollars in sales virtually overnight.  You read them and go OMG!!!. THIS IS AMAZING!!!

You say to yourself, “Will I ever be able to write like this?” Read the rest of this entry »

I believe (with every fibre of my being) this is the most transformational thing you can ever do for copywriting results.

It’s so transformational that if you apply it consistently, it will not only transform your copywriting results, it will also transform ALL areas of your life (every single one).

I’ve called it “The Missing Element” because with most copy that I have the opportunity to read, this element IS indeed, “missing”.

It has nothing to do with a formula or a technique but EVERYTHING to do with YOU … who YOU are being when you’re writing.

Consider this: Read the rest of this entry »