Here’s All The Technical Know-How
And Business Skills You Need To
Be A Wildly Successful Copywriter

Get better results for your clients. Earn way more. Work less.

And have a business that supports your lifestyle.

 

Hello:

Having the ability to write copy that produces big results for your clients or your own business is money in the bank to you – potentially amazing money. The challenge is, how do you do that consistently?

Perhaps in the past you have followed what you think is the right formula and the copy bombs. Perhaps too you sometimes get so confused by all the rules to follow, it does your head in.

Or maybe you already write good copy but you’re working way too hard and not earning the money that you’d like to be earning.

If you feel that way, you’re not alone. I recently conducted a survey where I asked copywriters about the biggest challenges they face when writing copy. This is what they said:

1. Words that sell – not knowing how to write copy that gets results
2. Understanding the market – not knowing what buyers are interested in reading
3. Consistent streams of work (for freelancers)
4. Selling themselves (for freelancers).
5. Client/boss approval – writing something that the client approves of.
6. Not knowing if it works – lack of measurement and monitoring.
7. Perfection – being obsessed with getting it right.
8. The big idea – coming up with a concept that stands out.
9. Writing for boring products – how to write great copy when you’re not interested.
10. Writing style – not knowing which writing style is right for the market.

The good news is that all these problems can be solved quite easily.

Let me introduce myself …

I’m Kristina Mills, founder of “Words that Sell” and “International Writers and Consultants Academy”. I’ve been a successful direct marketing copywriter, internet entrepreneur and marketing consultant for 18 years and in that time I’ve had the wonderful pleasure of helping many hundreds of business professionals achieve incredible results.

But what I LOVE more than that is helping others live a life they love.

And I’d absolutely LOVE to help you earn exciting amounts of money, work less and enjoy a great lifestyle by mentoring you as part of my “Wildly Successful Copywriters” program.

The “Wildly Successful Copywriters” program is a 3 month online mentoring program where you get access to up to $11,000 in one-on-one advice, training, business growth tools, and copywriting resources.

You get all the advice you need to write “words that sell” and take your results to an entirely new stratosphere. And for freelance copywriters you can also learn to run a highly successful copywriting business where you earn more, work less and live a life you love.

But the best part is this:

You get the opportunity to get your hands on these learnings for a fraction of that $11,000 amount.

So you can feel comfortable knowing that I have what it takes to grow your copywriting business, let me share my credentials with you …

I started my own copywriting business in 1993.

I didn’t have any hands-on copywriting experience under my belt at the time.

Nor did I have any formal education. Just a ton of passion and thousands of hours informally studying and being mentored by the masters – John Caples, Claude Hopkins, Jay Abraham, Dan Kennedy, John Carlton, Gary Halbert, Paul Dunn, Chris Newton and many more.

In my first year (17 years ago) I earned $46,000 (which is probably double that in today’s dollars) … charging peanuts for my work and making some crazy mistakes along the way. Since then my annual earnings have been many times that.

• One writing project alone earned me a $127,000 fee.
• Another client engaged our firm for a $300,000+ SEO writing contract.
• I have had interests in three online businesses and approximately 22 websites, ventures, have published 20+ books and/or marketing how-to guides.
• I’ve shared the stage with some of Australia’s most inspiring direct marketing and internet marketing legends including Peter Sun, Mal Emery and Peter Nicholas (Fat Blaster creator).
• I have educated over 20,000 on marketing ideas that sell, have spoken at dozens of seminars around the country, with audiences of as many as 600.
• But best of all, I enjoy the freedom of working the hours I want. I get to go along to all my sons’ school events, pick them up from school, and have quality “mummy/son time” as a “conscious parent” to the little angels … from the time they were born right through to now, as 10 year olds.

BUT it wasn’t always like that …

When I first started out on my own as a freelance copywriter I was as “green” as they come. I was completely alone too. I had thrown myself in the deep end without a life preserver and was paddling like crazy to make it all work.

Some of the things I tried worked like wildfire. Others were (dare I say) total disasters.

I’d love to save you from the heartache I went through by giving you the helping hand and head start that I didn’t have – so you can enjoy great money and a great lifestyle — without the growing pains.

I’d be thrilled if you can join me for my “Wildly Successful Copywriters” Mentoring Program.

When you do that, I’ll mentor you, share my success secrets with you and steer you away from the common traps that many copywriters fall into (including me when I first started out).

With the Gold and Platinum versions you also get access to valuable marketing tools and strategies to run a highly successful writing business – no matter how large or small your business is right now – even if you haven’t had your first client yet.

10 Reasons To  Become A
“Wildly Successful Copywriter”

There are 30 or 40 great reasons for you to join us, but listing them all would be a little over the top so here are the 10 most important ones:

1. Improve your ability to write words that sell.
2. Watch your responses and profits increase dramatically.
3. Watch your referrals and repeat business increase as a result of that.
4. Save a heck of a lot of time and money by learning from our successes and mistakes.
5. Be supremely confident selling yourself – convert many more enquiries into sales.
6. Get a second opinion on your work from one of this country’s top copywriters.
7. Increase your fees dramatically.
8. Love what you do – make more money with the writing work you love.
9. Earn much more and work far fewer hours with less stress.
10. Enjoy a steady stream of regular, great-paying writing work.

 

“Knows her stuff”

“I bought Kristina’s Copywriting Course and found it to be full of great information, resources, and templates. Kristina obviously knows her stuff. I can recommend her work.”

Andy Ireland, The USP Guy

 

What’s Inside the Wildly

Successful Copywriting Program?

Group Copywriting Coaching

(Value $1497.00)

Each week, via online, interactive sessions I give you valuable tips to take your copywriting skills to an entirely new level – regardless of where you are right now. You not only learn the techniques for writing copy that sells, you also receive a comprehensive system for producing consistently “on brief” copy quickly.

It covers EVERYTHING you need to address in one easy-to-follow system. Plus, you get feedback!

This online group mentoring program focuses on the elements that many copywriting courses don’t cover.

Many courses give you the techniques of how to write and the bonuses that come with this program also do that. But what’s UNIQUE about this coaching program is that I help you develop an “intuitive sense” for what will work, what the market wants, how to write in a way that excites your reader. It takes you to a new level of mastery.

Here are some of the learnings you take away with you:

• The Copywriting formula dissected … and how to tailor it for different situations.
• Getting your mind right so the words flow.
• Which writing style suits which market and which product.
• Perfectionism … how to know when a piece of copy is done.
• Fear-based copy … when to use it and how to make it work.
• My AtoZ copywriting framework which weaves together ALL the processes for writing great copy into one checklist kind of system that you can take away with you and use for every piece of copy you write. This alone is worth the price of the program.
• The Missing Element … how to create a certain energetic state that puts you in the frame of mind that produces magical results. This technique is so powerful that when applied to your copy and your life it always has a transformational effect.
• Advanced copywriting techniques.
• Headlines that Sell … how to write them, which styles of headlines apply to which situations and how to emulate successful campaigns.
• The art of story-telling in copy … how to master the art of writing story based copy that gets results.
• The Big Idea … coming up with concepts that set your copy apart,
• Genre-specific copywriting tips including how to write blogs, articles, print ads, direct mail, brochures, website copy, emails and much more.
• The Buyer Intuition Formula … How to truly understand what makes your readers tick using an almost magical process for knowing their hopes, dreams, fears and frustrations almost as well as you know your own.
• and much, much more.

So you receive:

• A Copywriting Systems Kit containing checklists, flow charts, AtoZ processes.
• Implementation Kits for each online lesson.
• Weekly online group coaching sessions.
• A whole host of checklists, questionnaires and brainstorming tools.
• Weekly homework and action steps.
• Email feedback.
• Access to our online forum where you can ask specific questions and interact with other participants.

Mentoring on Building a Wildly Successful Writing Business

(Value $1497.00)

Each fortnight you get valuable guidance to:

• Generate more highly qualified potential clients (and far fewer time wasters).
• Position yourself in the marketplace as a leader in your field of expertise (whatever that is).
• Raise your profile so you attract more leads and more referrals effortlessly.
• Master the sales process.
• Turn more enquiries into profitable sales.
• Leverage your time and your knowledge.
• Move away from a restricting pay-for-hours-work situation and get paid for the value you deliver.
• Enjoy more repeat business and more referrals, and more.

These interactive, online sessions (via phone and the internet) feature specific advice for you to run a profitable copywriting business, and most importantly run a business that provides you with the lifestyle you want to lead.

This isn’t a lecture-style format — far from it.

You receive specific examples, specific how-to’s, question and answer sessions and more. What’s more, I only share the strategies that I have personally used and profited from so you can rest easy knowing that everything I share is proven.

And of course, you receive a recording of every session so you can go over the ideas again-and-again.

Here are some more specifics of what you learn …

• Niche Profits, Unique Selling Propositions and Finding Your Flow. How to set yourself apart from the competition, how to establish a niche and dramatically increase your sales.
• Value Pricing, how much to charge for your services, how to move away from a fee for time and to a fee for value delivered, results, guarantees, retainers, profit share, licensing and JVs.
• Owning Your Market … how to become the “IT” girl/guy of copywriting in your area/niche. Build so much brand attraction you’re booked up for 6 months in advance.
• Million Dollar Copywriting … the qualities and habits of copywriting legends and how you can model their traits and replicate their success.
• Lead Generation … where to find qualified copywriting leads, the speaking circuit – the do’s and don’ts, zero dollar marketing, PR, advertising, direct mail, how to create a turn-key lead generation system and more.
• Selling Your Copywriting Services … sales process defined, selling techniques for selling copywriting services, writing winning proposals for yourself, how to package your services for maximum appeal, how to confidently handle objections, risk reversal and more.
• The Copywriter’s Lead Generation Parthenon … which marketing channels to focus on and which to avoid.
• Follow-up techniques that turn more proposals into high paying work.
• Strategic Alliances and Joint Ventures … how to profitably partner with aligned organisations, agreements, identifying the “right” alliances, creative deal making, partner selection, protecting yourself and more
• Maximising Repeat Business and Lifetime Value of a Client … How to attract more repeat business and referrals, how to increase your revenue by offering other services to your clients.

Here Are Even More

BONUSES For You

 

BONUS#1: Freelance Fast Track Copywriting Course (online version)

(Value $597.00)

An online course manual containing 22 comprehensive lessons spanning 790+ pages (approx) presented in an accelerated learning format to enable you to fast-track your progress.

• 18 exercises designed to integrate your learnings plus oodles of case studies and examples.
• You’ll read even more case studies and before-and-after examples, marketing test results and you’ll get the opportunity to interact with us and with other students via discussion forums and polls. Plus … we’re adding to it all the time.
• Little Black Book of Cheat Sheets, Formulae and Checklists – this pocket-sized reference guide can be taken with you everywhere so you always have powerful idea starters and step-by-step instructions at our fingertips – for brochures, websites, ads, online ads, direct mail, online copy, SEO copy, newsletters and more.
• Marketing Needs Analysis Questionnaire which gives you dozens of questions to help you uncover your potential client’s core needs.

 

“What a fantastic course!

I’ve been studying direct response copywriting for some time now, but always felt I was missing some information. Your course really crystallized all the ideas I had learned in the past, and weaved in new marketing tactics (I loved the section on hypnotic writing).

This is the first time I’ve found valuable information on how to write for different media The ‘real world’ nature of the assignment was like gold! It made me feel like I had my first job… I learned a lot about my writing abilities and exactly what it takes to complete a direct response letter. I can’t thank you enough for that.

The course material was so enjoyable I’m reading it again and learning even more.”

Shona Lynch

 

“Just by skimming through it, I can see that the course is jam-packed with stimulating materials from diverse sources. I can’t wait to delve deeper into them. I also sense that you have invested your own experience and passion in the selection, presentation and ethos of the course. I’m sure that’s where it’s true value will be found. I’m certain that this is a course that will make me see things differently. And for me, that’s what learning is all about. So congratulations to you and your team. I know your course will be a brilliant success.”

Barbara Thomas – CLARITY edit

 

BONUS#2: Copywriter Think Tank

Value $291.00 (3 month subscription)

Bouncing ideas off other copywriters and marketing consultants is priceless for any copywriter yet most don’t get the opportunity to do that unless they work for an agency.

The Copywriter Think Tank is a 2 hour online session conducted once a month. It gives you the opportunity to share ideas, ask feedback, and brainstorm ideas with other writers. It might be feedback on headlines you have written, target audience, hot buttons, big idea, offer, media, list selection, writing style, structure, formula or something else.

There’s also an online forum where you can interact 24/7.

 

BONUS#3: Copywriting Critiques

(Value $150.00 each)

Send us your ad, sales letter, email copy, web copy or something else and we’ll cast an eye over it for you. You’ll get a second opinion on writing style, headline, offer, target market and up to 11 other points . We’ll also provide you with specific headline and offer alternatives to lift responses.

 

BONUS#4: The Ultimate Selling System For Copywriters & Consultants

(Value $497.00)

… complete with consultative selling process and scripts specific for selling copywriting projects and consulting work.

Grrr … selling. I’ve found that many copywriters are great at writing words that sell but when it comes to face-to-face or over the phone selling, it makes them break out into a cold sweat. Either that or they find themselves underselling themselves.

Let me help you with that. Over the years, I have developed and fine-tuned a selling system for our own copywriting and consulting businesses. It works fantastically well for us and now I’m going to share it with you.

This system will help you increase your sales conversions and command higher fees.

NB. This is another element that is worth its weight in gold. Much more than the price of the entire program, especially when you consider how many more potential clients you’ll be able to turn into high fee paying clients.

 

BONUS#5: Proposals that Sell

(Value $77.00)

This is a 200+ page toolkit that teaches you how to write proposals that sell for your own business and for your own clients’ businesses. Or- if you want an instant proposal, there are a number of proposal templates that you can easily adapt in minutes. All up, there are 50+ checklists and templates.

 

BONUS#6: DIY Marketing Plan Template

(Value $77.00)

This easy-to-follow marketing plan creation kit saves you time and gives you valuable ideas to create a marketing plan that gets results. There are 6 varieties of marketing plan templates to suit different industries and different needs. It also comes with a Mini Strategy Guide that gives you some extra brain food when preparing your marketing plan.

You can use it for your own business or your clients’ businesses.

 

BONUS#7: Power Words that Sell

(Value $23.00)

Never be stuck for a word again. This guide lists thousands of powerful advertising words to help you write copy that gets results.

BONUS#8: Marketing Manager’s Toolkit

(Value $48.00)

This 90+ page guide is filled with checklists, brainstorming tools and protocols for producing all manner of marketing pieces including print ads, brochures, corporate profiles, testimonials, as well as marketing forms and spreadsheets to help you monitor and measure the performance of your marketing activities.

SAVE $1000+ … Less than HALF Price

Only 20 Places Available
At This Price! When We Reach This

Limit, The Program Will Close.

The ideas, the contacts, the strategies you discover as part of the “Wildly Successful Copywriting” program are highly valuable for all copywriters — novice and experienced alike. In fact, this intellectual property is so valuable I know I could easily charge way more.

In future programs we will be significantly increasing our prices, but as an introductory offer I’m offering it at substantial saving. What’s more, so I can maximise the value that we deliver, I have decided to limit enrolments to 20.

Why am I going to mentor you for a ridiculously low fee?

We’ve been mentoring copywriters and consultants for over 5 years now, however this is a brand new mentoring program in this format. With that, we’re keen to gather as many success stories as possible.

So – we figure the best way to do that is to reduce the fees to make the program as attractive as possible to the largest number of people.

And the only thing we ask in return is that if and when you’re delighted with the program you provide us with a testimonial.

Fair enough?

COMPONENT	Qty	Format	Value	Investment
Words that Sell online group coaching series	8 weeks	Live group coaching webinar	$1497	$997
Copywriters’ Business Builder program (6mths) – group mentoring, tools, systems.	8 weeks	Live group coaching webinar	$1997	FREE
Critiques	3	Feedback given via email	$450	FREE
Writing Business Kick Start consultation (1 hour)	1	Via Skype	$350	FREE
Fast Track Freelance Copywriting course		Online PDFs and audios	$597	FREE
Proposals that Sell		Online PDFs	$77	FREE
DIY Marketing Plan Template		Online PDFs	$77	FREE
Power Words that Sell		Online PDFs	$23	FREE
Scientific Advertising by Claude Hopkins		Online PDFs	$22	FREE
Headlines that Sell		Online PDFs	$26	FREE
Marketing Manager’s Toolkit		Online PDFs	$48	FREE
Total Value			$5,164
You SAVE			$4,167
Your Investment				2 payments of $650
Pay in Full and SAVE a further $303				$997

This is a rare opportunity to be personally mentored by me, for a fraction of my normal consulting fee and a fraction of my normal group coaching fees.

Remember too — this mentoring program is only open to 20 people so, please – act now – or you could miss out. We expect to reach this limit quickly.

So – go ahead. Join us. Become a “Wildly Successful Copywriter” today. Your bank balance will thank you for it. And so will your family.

Just click the option that suits you best:

Or – call us on 5448 9465.

Looking forward to helping you succeed

Take Care,

 

Kristina Mills – CEO
International Writers and Consultants Academy

P.S. One of the questions I often ask myself when making a decision whether or not to buy, is this:

How many extra sales would I need to make to recoup my investment? Another worthwhile element of the Wildly Successful Copywriters program is this:

You only need to bring in 1 to 2 extra sales to pay for the Gold version of the program. And when you join, we’ll show you how to do that in the first week of the program … even before it starts!

So really – it’s a no brainer!

Reserve your place now. Just click one of the links below …

Or call our office on +617 5448 9465

Here’s More Of What People Are Saying About My Copywriting and Marketing Skills …

“… top 5″

“Kris is easily one of the top 5 direct response copywriters in this country. I’ve worked with international copywriting legends like Bob Bly and Kris is right up there in that category. Great DR copywriters are as rare as hens’ teeth in Australia. I feel fortunate that I stumbled across Kris.”

Peter Nicholas — former CEO, 
Skin Doctors Dermaceuticals and Naturopathica

 

“…legendary”

“Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results she gets for her clients are almost legendary.”

Peter Sun — Peter Sun Marketing, 
One of Australia’s direct marketing legends.

 

“Kris is by far the most talented direct marketer I’ve ever seen. And I’ve worked with a pile of ‘creative’ types who are driven by ego and not results. Our investment in her words and strategies has paid us back 60 times over – millions of dollars!”

Martin Josselyn — former Managing Director, 
Wealth Guard — Sydney

 

“… turnover more than doubled”

“In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”

Warwick Lindsay 
Duco Magic, Brisbane

 

“You managed to increase sales by a real 48%”

“Thank you for your work Kris. I am very impressed with the quality and response from Guitar Tips and have recommended you to all my business friends.

I wanted to get my message across to people that I truly have a great product…but just could not find the right words to use! After you guys re-wrote my message – You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!

Well done Kris and I will continue to use your services for many of my future ventures if you keep up this high standard.”

Chris Elmore – Guitar Tips

 

Best copywriter and strategic marketer I’ve encountered

“Once in a while we cross paths with a special person, someone who is highly talented and a leader in their given field. It’s like a once in a lifetime opportunity. Kristina Mills, I am able to say, is one of those special people. She is without a doubt, the best copywriter and strategic marketer I’ve encountered anywhere in Australia. 

Simply put, Kristina is a marketing magician. What she does with words is genius. Her ability to create marketing and promotional pieces and strategies that actually work makes her my first choice whenever I need to generate more sales enquiry for my business.”

Peter Hutton , Director , Peter Hutton Real Estate

 

Brilliant success strategist

“Kristina is one of the most dynamic personalities I have had the pleasure of working with. Her passion, vision and innate wisdom combine with a formidable life and business experience to make her the brilliant success strategist she is.”

William Whitecloud, Author of Magician’s Way

 

Produces positive results

“I’ve known Kristina for around 15 years… She has a rare talent for communicating powerfully, clearly and effectively. Her depth of marketing knowledge is amazing and she produces positive results. In addition to this, I’ve found her to be honest and pleasant to work with. I strongly recommend that you contact her if you wish to massively grow your business.

Steven Szabo – ProtecSYS Pty. Ltd.

 

Extraordinary gifts

“During my time working with Kristina it became crystal clear she has some extraordinary gifts. You first realise that Kristina is a top notch copywriter and marketer who can deliver the results for businesses fortunate enough to hire her. Secondly, Kristina has the rare gift of being able to take that knowledge and coach, train and mentor others. Plus, I found she was just a really nice person to deal with, which as you know is important.”

Adam Saunders – Goals In Mind

 

“Incredible copy”

“I wanted to thank you for the incredible copy you wrote for my homepage, sales letter, and auto responders for my email campaign. You took the blueprint of my mind in my ideas and put it into reality in the ad copy. You’re the best in the business. Thanks a million.”

Ryan Orrell – internetmillions.com

 

“Improved our hit-rate from under 10% to between 70–80%”

” Kris has provided creative, copywriting, layout, printing and direct mail distributions services for The Rock for several years … delivering meaningful benefits to our business in the form of cost-effective marketing strategies, lower direct marketing and distribution costs through out-sourcing, and significant improvements in the overall effectiveness of our direct marketing efforts.

Kris re-wrote our brochures and related marketing material and we now have a range of brochures that effectively jump off the counter and shout at people about the benefits of our financial services and products.

One of our most recent and successful campaigns orchestrated by Kris is our commercial insurance direct mail campaign which achieved immediate results and improved our hit-rate from under 10% to between 70–80% … the results are testimony to the value she can add to a business such as ours. ”

Kerry Daly — Former Managing Director
The Rock Building Society, Rockhampton

 

“… a true sign of a perfectionist”

“Kris was instrumental in the recent overhaul of SEEK’s sales collateral. Her contribution was far greater than the bold headlines and compelling copy she suggested to sell our messages – it has actually helped us in our effort to evolve our sales force to solution based selling.

Kris conducted her own research and analysis to support and in many cases, extend, our key value propositions. This was over and above our expectations or brief – a true sign of a perfectionist. The collateral came in on time and within budget and the feedback from our sales force has been wildly positive. One of our top salespersons sent through the following:

“Just sat down with a cup of coffee to devour the new sales collateral. It looks great and covers off all aspects or challenges that are presented to us!! Congratulations and thanks to you and your team.”

Katie May — former Marketing Director
Seek Communications 
(Australia’s leading online employment website)

 

“We’re delighted with the work of Kris Fitzsimmons (now Mills). When she initially approached us we were already using one of Qld’s highest profile agencies at the time and were a bit apprehensive to use their services at first. We gave Kris a go at creating our press ads and haven’t looked back. The results have been FANTASTIC … better than any other agency we’ve used in the past.”

Paul Lister — Surfers Paradise

Exceptional results

“Kristina has a superb talent and helped to achieve our organisation exceptional results.”

Jill Price, former Marketing Manager, People Pursuing a Passion

 Great results !

“Kristina has consistently delivered high quality work that has had great results for the businesses I have been involved in. If I ever have any copywriting work that needs to be done – Kristina is the first person I turn to.”

Paul Wetton – founder, Pachira Capital

 

Cant recommend Kristina highly enough”

David Oliver – Roamfree.com.au

 

Extraordinary ability to write copy

“Kristina is a brilliant presenter and has an extraordinary ability to write copy. Couple that with a caring, can do attitude and you’ve got an awesome Kristina.”

Rik Schnabel, founder Wealth Club International

 

Places in this program will fill fast

so register now to ensure you

secure your place!

• Gold version – pay in 3 fortnightly instalments – click here

Or call our office on +617 5448 9465 or visit www.WritersAcademy.net